How AdQ Works
AdQ tracks and monitors each ad source's proficiency and updates in real time. It calls on the highest performing pre-roll ad based on the key indicators such as fill rates, time to complete, abandonment rates, and revenue to avoid latency and ensure that profit is maximized every time. In turn, this leads to consistently faster loading ads and better user experience.
AdQ can manage as many ad sources as you throw at it…and get the most out of each of them. It scales to your needs, automatically. 10,000 requests or 10 billion! When ad sources compete...you win.
AdQ responds instantly to changes in fill rates caused by spikes in your traffic, changes in fill rates caused by re-targeting by advertisers, and changes in fill rates caused by expansions and contractions in competitive traffic. In short, AdQ is your virtual ad ops team...YOU JUST SET IT AND FORGET IT!